Support with the development of the company’s social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Implement the social media strategy, ensuring that brand messages are consistent
Plan and manage social media campaigns
Define the most important social media KPIs
Measure and report on the performance and success of all social media campaigns and assess against goals (conversion rates, ROI, and KPI’s) and continuously improve by capturing and analyzing the appropriate social data/metrics and insights and then acting on the information
Create, publish and manage content on all social media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, Snapchat, etc. to grow an audience, increase engagement, build brand awareness, and ensure visibility of the company’s social content
Create and manage the Maison Des Fleurs social media calendar, and ensure consistency with other PR and marketing activities
Work with copywriters and designers to ensure content is informative and appealing
Stay up to date with the latest social media, trends, best practices, and technologies as well as any new platforms
Review new and emerging technologies and keep the company aware of developments in social media marketing
Continuously research market conditions and competitor data
Maintain effective internal communications to ensure that all relevant company functions are kept informed of social media objectives
